Business from the Heart

Branding and social media for conference and award gala.

This yearly event has grown from a local luncheon to an international online gala and conference.
With many moving parts, we started with creating a branding style guide  for website, social media and other online advertising.  Main messaging was divided between ticket sales, denoted by confetti and the more formal awards nominations, voting and communication. 

Due to the large number of nominations, each category was colour coded to assist participants nominated in more than one category as voting was live, online.

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Social media kits were created for each nominee, sponsor, judge and speaker and of course, the winners! Kit included two sizes of poster for social media and a small badge for email and websites.